SUN’S DAUGHTERS

—————We are the daughters of the Sun, Helios————— Heliades, our relatives, are the sisters of Phaeton. Phaeton came down in history as the daring one to steal the sun, a chariot of horses dominated by Helios. His failed attempt caused great destruction on Earth until Zeus‘s thunderbolt caused his fall and death. Heliades, witnesses of the scene, wept and wept their brother’s loss. The Gods’ then transformed Heliades into trees and their tears into amber. Elihades now seek revenge for the Gods’ unfair punishment. Aspiring to overrule divinity, they attempt to steal the Sun’s light. Elihades is a handcrafted tapestry of electric cables and haberdashery ribbons. This woven technique is used to transform electric cables into intricate jewellery. Colour is altered depending on the light shinned. Absorb and reflect with your electric tapestry. Enhancing one’s body, one’s outfit, our main objective is to restore the cables’ electricity and bring light to everyone who wears them.

HAND-WOVEN ELECTRIC TAPESTRIES ARE CREATED BY THE SUN'S DAUGHTERS, REBELS IN DISGUISE AGAINST THE FAST-PACED RHYTHM OF THE CITY. WOVEN JEWELLERY WITH ELECTRIC PROPERTIES, A TAPESTRY NECKLACE LAUNCHED ITS BEGINNINGS. CHOKERS, EARRINGS, BELTS, YOU NAME IT. THESE CONTEMPORARY ELVES CONSTRUCT ARTISANAL JEWELLERY, MOULDING AND DRESSING FIGURES, STEALING THE SUN, DEFYING NATURAL LAW. WHO SAID JEWELLERY IS LIMITED TO ITS DECORATIVE ELEMENT?

ELIHADES' BIG BANG OCCURRED WITH THE TAPESTRY NECKLACE. LAUNCHING A NEW WAY OF ADDRESSING CRAP, TURNING IT INTO CRAFT. CABLES STORED AND ABANDONED IN JUNK YARDS, RESCUED, BROUGHT TO LIFE. DRESSED UP WITH HABERDASHERY RIBBONS, WE CREATE CONTEMPORARY JEWELLERY FROM WASTE. LIVING IN MODERN TIMES, PRODUCT'S VERSATILITY IS OF THE ESSENCE. AVOIDING NECK SIZES WITH THE CHOKER'S ADJUSTABLE CLASP, WEARERS MOLD THEIR NECKLACE ACCORDING TO NECK MEASURES.

ELIHADES OR HELIADES? SET DESIGNERS AND PHOTOGRAPHER 240 X 210 BROUGHT TO LIFE TWO CONTRASTING WORLDS: A PURE CELESTIAL- INSPIRED MUSEUM, AND A BAROQUE BACK- LIT ATMOSPHERE WITH MIRRORED BACK FLOORS. BOTH SURROUNDED BY FOUND LOGS, MODELS WERE CATCHING LIGHT IN OUR FIRST TAPESTRY JEWELLERY CAMPAIGN. MAKING A DISTICTION BETWEEN HELIADES AND ELIHADES, WE ARE OPENING A DIALOGUE BETWEEN PAST AND FUTURE, REINTERPRETING CLASSIC ELEMENTS, CONSIDERING SUCH DUALITY OUR ETHOS.

WE WERE HONORED TO PARTICIPATE IN CORSICANA'S AW23 MADRID FASHION WEEK CATWALK. CORSICANA IS A SPANISH BRAND THAT BRINGS TO THE FUTURE TIMELESS GARMENTS, PROPOSING A BALANCE BETWEEN CLASSIC AND MODERN. RENOWNED FOR TAKING SPECIAL CARE OF SMALL DETAILS THAT GIVE A UNIQUE APPEARANCE. A COLLECTION INSPIRED BY THE 'GOLDEN HOUR', THE PASSAGE OF TIME. OUR ELECTRIC BRACELETS AND CHOKERS WERE INTERWINED WITH WHEN WHEN AT HOME GARMENT ILLUSTRATIONS MADE BY ALMUDENA CAÑEDO, ACCOMPANIED WITH SANTA MONICA'S SINGING.

DIGITAL ARTIST LOLITA ENO ENVISIONED AN ELIHADES CAMPAIGN OF FOUR PORTRAITS ON A DIAPHANOUS SPACE RULED BY AFTERNOON LIGHT. CRINOLINES, REINS AND STIRRUPS MADE OF OUR ELECTRIC TAPESTRY EMBELLISH LUA DE SANTANA AND CAROLINE SPENCER, WITH THE ASSISTANCE OF AMALIA WAKONIGG. A SUPERNATURAL OUTCOME OF THERIANTHROPY WAS BROUGHT TO LIFE, METAMORPHOSING MODELS INTO ANIMALS BY SHAPE-SHIFTING MEANS- A RECURRING MYTHOLOGICAL THEME BROUGHT TO THE FUTURE.

TO CELEBRATE THE LAUNCH OF LED CHOKERS, WE ORGANIZED A SHOOT WITH A POWERPUFF TEAM: PHOTOGRAPHER INMA MARISCAL, MAKE-UP ARTIST AND MODEL CECILIA THUN HOHESTEIN, ALONGSIDE WITH MODELS VICTORIA MATOSSIAN, CAMILLE REITZEL AND INES GASSET. MODELS POSE WITH ELECTRIC CABLES CHOKERS AS BUSTS, CAMOUFLAGING WITH THE WARM SUMMER WALL. LED NECKLACE, BACK THEN, A SPECIAL EDITION TO OUR ORIGINAL TAPESTRY NECKLACE, IS AN ALTERNATIVE POP VERSION WHERE COMMODITY AND ELEGANCE MEET. THOUGHT FOR A MORE DAY TO DAY USE, THEY ARE MADE OF ALL POSSIBLE VIBRANT COLORS: PINK, GREEN, PURPLE....